Lewis lambert

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Lewis lambert *

Art Direction
Product, UX & UI Design

New York City, New York

Art Director & UX/UI Specialist with a strong foundation in Human-Centred Design and a proven record delivering integrated campaigns for major brands including Apple, Samsung, and Origin Energy. With experience spanning telecommunications, energy, and creative agencies, I combine artistic direction, digital product design, and marketing strategy to create enriched customer experiences across web, mobile, and brand ecosystems. I thrive in fast-paced, results-driven environments, leading multidisciplinary teams to produce work that uplifts customer engagement and builds brand equity.

Graduating with a Bachelor of Design (Communication Design) from RMIT, I bring both agency and in-house expertise, blending creative vision with strategic execution to deliver world-class design outcomes.

EXPERIENCE

  • September 2019 – Current

    Delivered customer-first digital experiences within Telstra’s Sales & Acquisition squad, supporting launches and campaigns for global brands including Apple and Samsung. Led the design and execution of assets across Telstra.com and the MyTelstra app, ensuring a seamless customer journey from awareness to purchase. Collaborated with product managers, developers, and stakeholders in Agile environments to deliver high-impact creative solutions at scale, seen by millions of Australians daily.

  • April 2016 – September 2019

    Directed creative for a portfolio of start-ups, SMEs, and national brands, producing end-to-end campaigns across digital, print, and experiential channels. Oversaw the design of websites, brochures, eDMs, advertising, and brand identity systems. Managed and mentored a team of junior designers and interns, ensuring quality output aligned with client goals. Partnered directly with clients to translate business strategy into compelling creative, helping brands establish and expand their presence in competitive markets.

Qualifications

Education

Bachelor of Design (Communication Design)
RMIT University, Melbourne (2015–2017)

Human-Centred Design Certification
LUMA Institute (2019)

Professional Certifications

Atlassian Agile Project Management Professional Certificate LinkedIn Learning (2024)

Agile Foundations
LinkedIn Learning (2024)

UX Deep Dive: Analyzing Data
LinkedIn Learning (2024)

UX Foundations: Generational Design
LinkedIn Learning (2024)

Professional Highlights

  • Experienced in Agile Ways of Working within enterprise squads (Telstra).

  • Led cross-functional teams to deliver multi-channel campaigns and digital experiences.

  • Global brand experience with Apple, Samsung, Origin Energy, Elysian Energy, and others.

  • Strong background in agency, in-house, and freelance environments.

SKILLS

Creative/Strategic

Tools/Technical

Telstra

At Telstra, Australia’s leading telecommunications and technology company, I worked within the Sales & Acquisition team to shape the digital experience across Telstra.com and the MyTelstra app. My role spanned the design and delivery of high-impact creative for device launches, national promotions, and brand campaigns in partnership with global brands like Apple and Samsung.

Key contributions included:

  • Designing and managing digital assets across responsive breakpoints and platforms.

  • Creating web layouts, motion graphics, and animations to elevate customer engagement.

  • Developing and maintaining design systems and reusable component libraries, ensuring consistency across large-scale digital touchpoints.

  • Leading creative execution for major product launches and promotional campaigns.

  • Collaborating with cross-functional squads in Agile environments, ensuring alignment across product, marketing, and development.

  • Managing stakeholder relationships to deliver seamless customer journeys at scale.

Morrows

Morrows is a heritage professional services firm delivering legal, financial, and strategic advice. To modernise their brand presence and connect with a new generation of clients, I led the creative refresh across both digital and print touchpoints.

My role included:

  • Designing a comprehensive style guide to ensure consistency across all communications.

  • Leading the website redesign, creating a clean, professional, and approachable digital experience.

  • Producing brochures, flyers, pull-up banners, and advertising (social + print) that balanced tradition with modern clarity.

  • Developing email templates and signatures to unify brand presentation across internal and client communications.

Impact: Delivered a cohesive, refreshed identity that honoured Morrows’ legacy while positioning them as a modern, forward-thinking advisory firm.

Elysian energy

Elysian Energy is an independent Australian energy start-up expanding from electricity into gas and new market offerings. As they grew, they needed a strong, recognisable identity and a consistent customer experience across every touchpoint.

My role included:

  • Leading the website design, creating a modern digital presence that reflected their fresh approach to energy retail.

  • Producing brochures, flyers, and advertising campaigns (social + print) to drive brand awareness and customer acquisition.

  • Developing a key messaging guide to unify tone of voice across marketing and customer communications.

  • Designing email templates and signatures to create a seamless, professional brand presence.

Impact: Established a clear, cohesive brand system that positioned Elysian Energy as a credible, customer-focused alternative in a highly competitive market.

Anywhere

auctions   

Anywhere Auctions revolutionised the property market by enabling buyers to participate in live property auctions remotely through a fully interactive website and app. I partnered with the team from concept to launch, building a cohesive brand presence that balanced trust, innovation, and accessibility.

My role included:

  • Designing eDM campaigns and investor presentations to attract both buyers and stakeholders.

  • Creating social media content, brochures, and key messaging guides to establish a unified tone of voice.

  • Developing brand collateral including business cards and staff uniforms for a consistent offline presence.

  • Ensuring the digital experience reflected the seamless, user-first functionality of the platform itself.

Impact: A fully integrated brand system that elevated Anywhere Auctions as a credible and innovative disruptor in the real estate industry.